Custom GTM Templates

All the tags, triggers & variables you need to start using the FB CAPI.

What’s in This File?

✔️ Tags: Facebook & GA4 tags you need for browser & server tracking.

✔️ Triggers: Triggers to fire all those tags

✔️ Variables: All variables you need to for deduplication, advanced matching & more.

About The Author

Cedric Potvin
Founder of Vertex Marketing Agency

Passionate about digital marketing most specifically about Facebook ads. He’s the techy guy at Vertex, and is obsessed with finding new ways to use data when making any decision with his clients accounts.

He’s big on coffee, communication, and Kaizen – which means continuous improvement in Japanese.