Data Layer W/GTM

All the tags & variables you need to start pushing data to the dataLayer.

What’s in This File?

✔️ Tags: A tag responsible to push the data to the dataLayer and another one that persists the dataLayer on all pages.

✔️ Variables: custom javascript variable that pulls the data from your website form and another one that looks at the dataLayer history.

About The Author

Cedric Potvin
Founder of Vertex Marketing Agency

Passionate about digital marketing most specifically about Facebook ads. He’s the techy guy at Vertex, and is obsessed with finding new ways to use data when making any decision with his clients accounts.

He’s big on coffee, communication, and Kaizen – which means continuous improvement in Japanese.